The senate is going to vote on a debt plan to raise the debt celling as well as impose spending cuts. This is important so the treasury can pay their bills. The bill is planed to go to Obama’s desk today and he should comment on it sometime this afternoon.
People want to shop online because online retailers carry much more inventory than in-store retailers, here is a video that explains this idea of the Long Tail:
I appreciate the idea of the long tail as it allows a web based program to house not only more stock of inventory but also a wider variety of goods to sell. This acts as a great service to the online consumer by allowing them the freedom to shop from the comfort of their own homes. It also provides them with the variety of goods to be purchased without the hassle of shopping in a number of different stores and expending the time, money and energy it takes them to get there. One major drawback of shopping online however is that the consumer cannot try on garments that they purchase, this makes returning items a hassle.
An image of the way people interract with digital platforms
It is honestly undeniable that digital platforms will impact in a great way how people interact with brands and brand recognition. Digital Platforms have taken the realm of advertisement to a new and exciting level by placing the public in a position to be susceptible to advertising at virtually all hours of the day. With the introduction of the smart phone, and the tablet, regardless of whether a person is watching TV or driving in their car, now there is a new means of exposure for brand advertisement for virtually all times.
How To Make Facebook Groups
I feel as though Facebook groups have in a way been rendered obsolete with the presence of so many other forms of social media. Another problem with these “groups” is that there are such an abundance of them it could be received as stressful and therefore a burden to the public. One very useful way of using groups is to announce an event; however, I feel as though this too can seem superfluous to the everyday user bombarded with the useless themed group. Furthermore, in order to advertise an event, there is a tab for such a process.
I also feel as though the Facebook studio idea is one that is just another superfluous way for Facebook to try and keep up in the digital realm. I agree that such a company has to do this to stay afloat, but I don’t think it is that terribly important. This service is obviously geared more B2B AS opposed to B2P. However, I feel as though the Spotlight and Awards function provides a relevant service to both businesses trying to push a product and the public as a consumer capable of providing feedback. I have included an example in this post of the HBO series Trueblood and its page on Facebook Studio.
1st, a definition: http://searchcrm.techtarget.com/definition/multichannel-marketing
Imprinted is a image of the way a budget for spending for digital marketing could look like as per maketingcharts.com
Climbing the Multi-Channel Marketing Moutain!
Obviously it is important for businesses to stay up and compete in the realm of social media. With so much interaction going on in sites such as Facebook, Twitter etc… You can see from the graph that projected spending is huge in social networking, mobile, digital advertising and Searching. In order for up and coming and existing companies to prosper they have to join the times and be updated on social media sites. This said, it is my opinion that the most relevant to B2B communication is the Linked In site. FB, Twitter etc. can be used mainly for B2C interaction.
Here is a link to a site called iReach which will aid in Social Media News Releases
Social Media News/Press Releases
And this is a sample of what a social media news release might look like with an embedded youtube video.
Response to Social Media News Releases:
I feel as though the idea of sending news releases to the public via social media is a solid one. It is sure more effectively received than a direct mail list or possibly even a email group. The main drawback to this form of News or Press release would be that it could be discarded as junk, which is so often the very same problem faced by direct mail packages. The idea of utilizing PR or News Releases through social media as a means to reach the public is one that is solid and has been proven to work not only through these examples but also by personal experience of the author.